The future of trade fairs in packaging and in printing The driving topics in the packaging and printing industry include:Ĭompanies are now working on new solutions to increase energy efficiency and save resources to be able to meet the government’s targets for climate change for the coming years. These industries have been able to demonstrate their innovative strength throughout the pandemic and participants were delighted to meet again once the regulations allowed for safe, in presence trade shows. Trends in packaging and printing Trade Fairs Accessible anywhere through different devices- even from your phone!.Multi- channel engagement can improve sales and create new collaborations.People can participate for as long as they wish and only follow selected events.Reduced costs both for exhibitors and visitors.Some advantages of online exhibitions include: Virtual events have transformed the landscape of trade fairs but they require presenters with great entertainment talent in order to keep the participants over a long period of time and a 3D design that will WOW the crowd. They generally feature an interesting and extensive conference program for exhibitors and visitors, participants have the chance to connect with new and existing contacts using online matchmaking tools and digital tools allow for a relaxed experience from the comfort of your office. Online events have become an alternative to physical fairs during the pandemic. They have been and will continue to be an essential tool to generate business. Trade fairs are an affordable way for small and medium-sized companies to access international markets and show their potential. Allow you to communicate the brand values and create a strong brand image.Provide an occasion to check out the new trends in the industry.Help companies boost exports and reach new targets in international markets.Allow for an immersive experience where potential clients can see, touch, try and give feedback on the product.Boost transparency in the market by representing a variety of competitors.Provide a comprehensive picture of products and companies that have a strong presence in the sector.Trade fairs provide a great opportunity to all companies that want to demonstrate they innovative projects and are ready to take on the competition. Competition in high and the pressure can be overwhelming. Succeeding in a global economy really is a challenge. Why companies should participate in fairs They generate ideas, business and collaboration and we are glad to be part of all this. We have already started preparing for Drupa 2024 because we support trade fairs and believe that they are absolutely necessary in order to restart the economy. Toppy has participated with its Pile Turners to Drupa, LogiMAT, Hispackand many more events in the past and is looking forward to taking part in more exhibitions soon. These sectors have all been able to adapt to the challenges of Covid and have moved online but we are all ready to get back to in-person events and meet in the biggest locations around the world. In the packaging and printing industry, exhibitions are the place where new ideas meet and new trends come to light, in particular when it comes to materials, sustainability and digitalization. Starting from 2020 we have seen numerous online events in the fashion industry, car industry, food sector, in tourism any many more. Exhibitions provide an overview of what the industry has to offer, they connect people from every corner of the world and they are the place where decision-makers meet in person and create new project and collaborations based on trust. They represent a springboard for innovative companies and after over 2 years of pandemic, exhibitors and visitor are thrilled to meet and share ideas for the future. Trade fairs connect cultures and will continue to be of essential importance for all sectors. Which are the main ones and why should we participate?
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